After decades of careful and considered breeding, the last thing Jodi and Brett Loughridge wanted to do was sell their genetically superior animals to the export market.
But with the way they were selecting females for sale, this was a possibility.
"The animals are visually assessed, and the heifers with obvious faults are chosen for export," Jodi said.

"But if we had more data on the heifers, anything that's a standout –